The primary duty of a Social Media Director is brand development through social media. They identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions.
- Researching the client's brand to become familiar with their identity.
- Creating content for the client.
- Setting up a posting schedule for all content.
- Updating social media accounts with new images when needed.
- Monitoring social media metrics.
- Researching target markets to adapt content accordingly.
